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Setting up private practice?
Are you going to set up a private physical therapy practice?
There are certain things you need to consider before you start building you business. They include:
- The name of your practice
- What will your practice focus on
- What rates will you charge your customers
- If you will set up a website for your business
Your startup costs will be directly related to what roadmap you follow when you start up your practice, and will determine how long it will take before you become profitable.
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Find out how Physio123 have helped physiotherapists improve their online presence and increase referrals.
See our case studies
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Naming your physical therapy practice
It is enjoyable to create a name for your new physical therapy business. But, it is also essential you do a good job and come up with a great name. The name of your business makes a first impression, and it may be the difference in winning over a new client.
It is important to think of this as a business and not something personal. It is generally a good idea to not include your personal business name in the title of your business. Try and choose a name that is not only descriptive, but that people will remember.
Focus on your physical therapy practice
- Are you planning on offering a wide variety of services, or do you plan to cater to specific groups of patients, like athletes or people with feet problems
- Are you going to work alone, or are you going to bring in partners that will also offer services in their areas of expertise?
- Are you just going to offer a service, or are you going to try and sell related products to your patients. Weights, Swiss balls and other athletic merchandise can really add to your bottom line.
- Will you make house calls? Or will all your patients have to come and see you at your office?
- Are you going to do everything yourself, or are you going to hire support staff to help you?
Your fees
When setting your rates, you need to determine:
- What the cost to the patient will be for each treatment
- How you are going to get paid (health care plan, etc)
- Will you offer discounts for on time payments?
- Will you offer discounts to recruit new customers?
Setting up a website for your practice
One of the most effective tools in finding new clients for your physical therapy business is a website. It can be used to give information about what products you sell and what services you offer. A website acts as a communication tool between you and your potential customers. If done correctly, a website will bring in new patients all the time.
Physio123 can:
- Build a profit pulling website
- Build your brand
- Get high search engine rankings
- Operate PPC campaigns
- Bring new clients into your practice
Get started now with a free 3 month trial of our PhysioOne package
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United States
